About

So, it was way back in 1997 in New Zealand that I discovered the Internet and read my first book on HTML.

My education was in Sports Management, but for some reason the whole idea of being able to design and code a page that could be accessed by anyone on the Internet excited me. (Yes, a bit sad I know …)

So after designing websites for friends and family, someone actually paid me to design their website. That was it, I was hooked and started my life as a freelance web designer.

Soon my interest turned to SEO (ah, how easy it was to influence the search engines back then), and from there to usability and user experience.

After moving to the United Kingdom and working as an Information Architect, I discovered A/B testing and multivariate testing which really opened my eyes. Here we were, all us experts, telling everyone how their website should look and what they should say and we had no idea if we were actually making a difference!

Testing changed that.

Now theories and hypotheses could be put to the test and that meant accountability which was a good thing as I started to work with clients that wanted measurable results.

It was around this time that people started calling what I do Conversion Rate Optimization.

But that’s not what I really do. What I do is make websites more profitable … and that’s what I can do for you.

Work with me


He understands the world of conversion optimization …

"I’ve worked with David on a conversion optimization project in the past. He completely built and launched an HTML landing page that looked fantastic. Not only that, he understands the world of conversion optimization and is a true professional. If you can book David, do it. You’d be the lucky one in that transaction!"

– Mike Burngasser