Andy Edwards Proposal

25 January 2017

Andy Edwards

Dear Andy

Thanks for your interest in working with me. Below I’ve outlined my proposal for the project.

Please review and let me know if you have any questions. I’ll contact you in a few days if I haven’t heard back by then.

Sincerely yours,
David Crowther

Why You’re Here

You have all the content and rough sales funnel created for selling an online course.

You're not sure how to combine all the various elements required for a successful course launch in terms of the tools to use and how they will all work together.

Where You Want To Be

You want all your content set up correctly on the right platforms forming a highly optimised sales funnel.

You want the ability to further update and optimise the sales funnel going forward when required.

What We Want To Do

To help you achieve these objectives we'll turn your website into a sales machine.

I will:

  • Design your sales funnel blueprint which illustrates the journey visitors will take through your website.
  • Create a scalable sales funnel that allows continuous optimisation to increase conversions and leads.

What We’ll Be Preparing For

For the project's best chance of success, we must strive to:

  • Provide your visitors with a clear journey through your website, answering their questions and building trust along the way.
  • Provide a platform and environment that allows you to easily and regularly optimise your sales funnels.

Why We're Best For The Project

There are all sorts of flashy agencies who could potentially help you with this project. So why work with me? Here are several reasons I hope you’ll find compelling:

  • You’ll work directly with me—the conversion rate optimization expert. I’ll be planning and managing the project.
  • I've been published in, and
  • I don’t bill by the hour so you always know in advance what the financial investment will be for my intervention.
  • I’ve worked on over 50 successful websites and landing pages that have increased my clients conversion rates and profits. I know what I'm doing.
  • I’ve improved conversion rates by 12.33% all the way up to 2933% for my clients, and for one client increased annual revenue by approximately 3 million dollars.

How We Can Do This For You

I've outlined below various deliverables and associated fees. You may select any or all of the options below.

Option A: Sales Funnel Platform:
- Sales funnel blueprint
- Tool selection based on project requirements that include landing pages, email marketing/marketing automation, payments, affiliate management, file hosting and video streaming
- Configuration and integration of tools so that they work seamlessly together
- Add supplied content (including designs) to selected tools
Option B Design:
- Conversion optimised design for your landing pages (designs are based around the copy you supply)
Option C A/B Testing:
- Monthly A/B testing of your sales funnel to increase conversions and leads
- Monthly reports
- 3 month minimum