12 January 2017
1821 Hillandale Rd.
Suite 1B - 102
Durham NC 27705
Thanks for your interest in working with me. Below I’ve outlined my proposal for the project.
Please review and let me know if you have any questions. I’ll contact you in a few days if I haven’t heard back by then.
Why You’re Here
You used to sell a small ebook as a guide to opening your own boutique store on openboutiqueguide.com.
The website was closed but you continue to sell the guide on Amazon and have since written two updated versions of the guide.
Where You Want To Be
You're looking to reboot the website and create a sales funnel to sell your books as well as an online course.
Once this sales funnel is in operation and data is coming in, you'll be able to further optimise the funnel for increased revenue.
What We Want To Do
To help you achieve these objectives we'll turn your website into a sales machine.
- Design your sales funnel blueprints which maps the journeys you wish your visitors to take through your website.
- Build a scalable sales funnel to increase book and online course conversions.
- Grow sales and revenue.
To generate targeted traffic I suggest we explore a method of generating traffic that's a hybrid of content marketing and paid advertising.
You see the problem with content marketing is you can write the most amazing blog post of your life and yet no one will know it exists until either Google blesses you or you promote it.
But when you pair the lasting staying power of content marketing with the rapid reach of paid traffic—this is where the magic happens.
You create content that has value to your target audience in the form of a blog post or guide.
You then send paid traffic to that resource.
As your ads are promoting something useful instead of making the hard sell, your CTR is higher (which often leads to lower CPC).
Once they're reading your article you entice them with your lead magnet and before you know it they're on the first step of their journey through your sales funnel.
I can help you with content generation, and I can recommend someone for the paid advertising.
I have ideas for a number of different sales funnels that we should ultimately test for openboutiqueguide.com.
(Note: these sales funnels are highly simplified examples and don't show cross-sells, down-sells, nurture emails, etc.)
Lead magnet => ebook($) => book($$) => course($$$)
Free kindle => free ebook => book($$) => course($$$)
Free kindle or lead magnet => free book + postage($) => course($$$)
We can discuss which one you'd prefer to start with, and then over time we'd test the alternative sales funnels.
You have an existing list of 5,000 emails to work with. It would be a shame not to benefit from this resource.
I recommend running a launch campaign for your online course targeting this list.
Now it's an old list, so after cleaning let's say you have 3,000 left.
Say a conversion rate of 1% at a price point of $297:
30 x $297 = $8,910
Immediately you'd have cleared my fees and everything going forward would be pure profit.
Then, with the data gathered from the launch you could approach affiliates to run affiliate launches and campaigns.
Of course you'll also be able to up-sell your consulting packages offered at $497 - $2,500.
What We’ll Be Preparing For
For the project's best chance of success, we must strive to:
- Be clear on how you position yourselves to your target audience.
- Provide your visitors with a clear journey through your sales funnel, answering their questions and building trust along the way.
- Provide content that's genuinely useful to your audience.
- Provide a platform and environment that allows you to easily and regularly optimise your sales funnel.
Why We’re Best For The Project
There are all sorts of flashy agencies who could potentially help you with this project. So why work with me? Here are several reasons I hope you’ll find compelling:
- I've worked closely with other clients who are using Thinkific and I'm experienced in marketing online courses.
- You’ll work directly with me—the conversion rate optimization expert. I’ll be planning and managing the project.
- I've been published in a few places: http://blog.crazyegg.com/2015/07/02/expert-guide-headlines/, http://blog.convert.com/6-steps-to-running-a-profitable-ab-testing-agency.html and https://www.sparkpay.com/blog/9-Steps-to-the-Perfect-E-commerce-Product-Page
- I don’t bill by the hour so you always know in advance what the financial investment will be for my intervention.
- I’ve worked on over 50 successful websites and landing pages that have increased my clients conversion rates and profits. I know what I'm doing.
- I’ve improved conversion rates by 12.33% all the way up to 2933% for my clients, and for one client increased annual revenue by approximately 3 million dollars.
How We Can Do This For You
I've outlined below various deliverables and associated fees. You may select any or all of the options below.
- Gather, review and analyze data
- Sales funnel blueprint & strategy
- Landing pages copywriting
- Email campaign copywriting
- Launch sequence planning and schedule
- Updates required for sales funnel landing pages (convert to time limited offers)
- Email copywriting for launch campaign
- Conversion optimized design for your sales funnel pages
- See examples of our designs here
Note: development (coding) is not included in any of the options above.
If you have any questions, don't hesitate to contact me.