Cold Email Campaign

This cold email campaign was created for three different personas the client was targeting in the big data analysis industry.

Each email has two variations for A/B testing.

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Email 1a (CIO/CTO)

Subject: How do you free up data to make the big decisions?

Hi [first_name],

Firstly, please forgive this unsolicited email—it’s not our normal practice to send out emails without first making contact through other channels.

However, in this case, I hope you’ll agree it’s warranted.

We’re finding that many decision-makers are increasingly frustrated by the data that they need to base their decisions on. Either it is locked away, delayed, or seems to take all hands on deck to make available. Due to diverse formats and complex industry standards, it’s a slow, manual, labour-intensive process.

This slows down mission-critical projects or even causes them to be aborted, due to time and expense blowouts. In turn, this can hold back organisations in competitive marketplaces, where access to data is critical for driving the business forward.

You may have seen our CEO, [redacted].

As an established name in the data space, we created [redacted] specifically to solve these problems. This distributed big data solution is designed for enterprises that need rapid, seamless access to complex data for advanced, evidence-based analytics.

[redacted] allows you to:

  • Reduce the cost of transforming complex XML structures by up to 80%
  • Dramatically speed up the processing of vast data sets
  • Instantly liberate data for downstream activities
  • Handle any volume of data quickly and seamlessly
  • Meet Service Level Agreements more effectively
  • Apply and use immediately - without expensive staff training

The [redacted] enterprise software requires no custom development at all. It is installed securely on your site or as a cloud-based solution, is scalable, and is provided through an affordable licensing agreement.

The end result is that we remove the risk of project failure due to data unavailability; and your developers are freed up to focus on delivering value to the business rather than being tangled up trying to present data in an intelligible format.

As one client put it recently:

“You did in one day what we could not achieve in three years”

Try out [redacted] for free and find out more information on our website, [redacted]. If you have any questions, simply reply to this email or call me on [redacted].

Speak to you soon,
[client_name]

Email 1b (CIO/CTO)

Subject: How do you free up data to make the big decisions?

Hi [first_name],

Due to diverse formats and complex industry standards, decision-makers are increasingly frustrated by the data they need to base their decisions on.

We created [redacted] specifically to solve these problems. This distributed big data solution is designed for enterprises that need rapid, seamless access to complex data for advanced, evidence-based analytics.

You may have seen our CEO, [redacted].

Try out [redacted] for free and find out more information on our website, www.sonra.io. If you have any questions, simply reply to this email or call me on [redacted].

Speak to you soon,
[client_name]


Email 2a (Data Architects/ETL/Data Developers)

Subject: Want to stop wrestling with the data?

Hi [first_name],

Firstly, please forgive this unsolicited email – it’s not our normal practice to send out emails without first making contact through other channels.

However, in this case, I hope you’ll agree it’s warranted.

We’re finding that many data architects and ETL developers are increasingly frustrated by the slow, manual, labour-intensive processes required to gain insight from data. Diverse formats and complex industry standards mean that it is impossible to get what’s needed in a timely or cost-effective manner.

Endless lines of code or ETL data flows are required to capture the required data, and even then it’s usually buggy and hard to maintain. Sometimes multiple machines are required. This means that business-critical decisions can be delayed or projects abandoned. The developers and architects themselves are held back from adding real value to the business.

As an established name in the data space, we created [redacted] specifically to solve these problems. It’s a distributed big data solution designed for enterprises that need rapid, seamless access to complex data for advanced, evidence-based analytics.

With [redacted], you:

  • Reduce the cost of transforming complex XML structures by up to 80%
  • Dramatically speed up and simplify the processing of vast data sets
  • Instantly liberate data for downstream activities
  • Handle any volume of data quickly and without buggy performance
  • Apply and use immediately without training
  • Never miss another deadline

The [redacted] enterprise software requires no custom development at all. It is installed on site or as a cloud-based solution, and is provided through an affordable licensing agreement.

The end result is that your bosses get the information and the insights they need quicker to make the big decisions; and you are freed up from the painstaking tasks of wrestling with data formats and instead become the champion of the big data in your organisation.

As one enterprise architect put it recently:

“[redacted] is an amazing tool. It cut down my XML load from hours to minutes. It gets better. I didn't even have to write a single line of code. I just fed [redacted] my XML files, made some tea, and when I got back my data was ready to use in my analytics application".

See what [redacted] can do with a free trial available on our website, [redacted]. If you have any questions, simply reply to this email or call me on [redacted].

Speak to you soon,
[client_name]

Email 2b (Data Architects/ETL/Data Developers)

Subject: Want to stop wrestling with the data?

Hi [first_name],

Many data architects and ETL developers are increasingly frustrated by the labour-intensive processes required to gain insight from data.

Endless lines of code or ETL data flows are required to capture the required data, and even then it’s usually buggy and hard to maintain. Sometimes multiple machines are required. This means that business-critical decisions can be delayed or projects abandoned.

We created [redacted] specifically to solve these problems. It’s a distributed big data solution designed for enterprises that need rapid, seamless access to complex data for advanced, evidence-based analytics.

As one enterprise architect put it recently:

“[redacted] is an amazing tool. It cut down my XML load from hours to minutes. It gets better. I didn't even have to write a single line of code. I just fed [redacted] my XML files, made some tea, and when I got back my data was ready to use in my analytics application".

See what [redacted] can do with a free trial available on our website, www.sonra.io. If you have any questions, simply reply to this email or call me on [redacted].

Speak to you soon,
[client_name]


Email 3a (Consultants of PS companies)

Subject: Is this the ‘Swiss Army Knife’ of your consultancy services?

Hi [first_name],

Firstly, please forgive this unsolicited email – it’s not our normal practice to send out emails without first making contact through other channels.

However, in this case, I hope you’ll agree that it’s warranted.

We’re finding that decision-makers, data developers, and architects in many organisations are increasingly frustrated by data that is tangled up in diverse formats and complex industry standards. Releasing this data and making it intelligible is a slow, manual, labour-intensive process.

For the CIO or CTO, it means the data that they need to base their decisions on is simply not available, is delayed, or seems to take all hands on deck to make available.

For architects and developers, it means endless lines of code or ETL data flows, often resulting in buggy and hard-to-maintain code.

All this means that business-critical decisions are delayed or projects abandoned. Everyone within the organisation is held back from using the data as they would like, and the organisation is held back from getting an edge on its competitors.

This is where you can step in and take the pain away with an effective solution…

We created [redacted] to specifically solve the problem of organisations needing rapid, seamless access to complex data for advanced, evidence-based analytics.

With [redacted], your clients get to:

  • Reduce the cost of transforming complex XML structures by up to 80%
  • Dramatically speed up the processing of vast data sets
  • Instantly liberate data for downstream activities
  • Handle any volume of data quickly and seamlessly
  • Meet Service Level Agreements more effectively
  • Apply and use immediately - without expensive staff training

The [redacted] enterprise software requires no custom development at all. It is installed on the client’s site or as a cloud-based solution, and is provided through an affordable licensing agreement.

[redacted] can become the Swiss Army Knife of your consultancy services, helping organisations to quickly import, manage, massage, and export previously unmanageable data sets.

For CTOS and CIOs, we remove the risk of project failure due to data unavailability and, for developers, we free them up to focus on delivering value to the business rather than being tangled up in the data.

As one client put it recently:

“You did in one day what we could not achieve in three years”

I’d be happy to meet to discuss in more detail. In the meantime, find out more information on our website, [redacted] and simply reply to this email or call me on [redacted] if you have any questions.

Speak to you soon,
[client_name]

Email 3b (Consultants of PS companies)

Subject: Is this the ‘Swiss Army Knife’ of your consultancy services?

Hi [first_name],

Decision-makers, data developers, and architects in many organisations are increasingly frustrated by data that is tangled up in diverse formats and complex industry standards.

For the CIO or CTO, it means the data that they need to base their decisions on is simply not available, is delayed, or seems to take all hands on deck to make available.

For architects and developers, it means endless lines of code or ETL data flows, often resulting in buggy and hard-to-maintain code.

All this means that business-critical decisions are delayed or projects abandoned.

We created [redacted] to specifically solve the problem of organisations needing rapid, seamless access to complex data for advanced, evidence-based analytics.

[redacted] can become the Swiss Army Knife of your consultancy services, helping organisations to quickly import, manage, massage, and export previously unmanageable data sets.

As one client put it recently:

“You did in one day what we could not achieve in three years”

I’d be happy to meet to discuss in more detail. In the meantime, find out more information on our website, www.sonra.io and simply reply to this email or call me on [redacted] if you have any questions.

Speak to you soon,
[client_name]

Get your own cold email campaign