House Restoration Email Marketing Campaign

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Email 1

Subject: Here’s your FREE Home Renovations Guide from [redacted]...

Hi [[firstname]]

Thank you for requesting your free copy of my Home Renovation Guide.

In this guide you’ll discover the key steps you need to take to avoid the types of problems that property owners commonly face, such as delays, budget blowouts and simply not getting what they really want.

To ensure your renovation goes smoothly, the first step is to click here to download your copy.

Please add [redacted] to your contact list, so that my emails on further home renovation tips and guidance don’t end up in your spam folder!

I'll contact you again in a few days to make sure that you were able to download the eBook with no problems.

In the next couple of weeks I'll also be passing on a few more tips to help you get started with your renovation planning.

Whether you’re looking to renovate your home yourself or want to expand your knowledge for when you get the renovators in, this book will help – and anything that you’re still left puzzled about after going through it, please feel free to email me about: [redacted].

Talk soon and good luck!
Jeff

Email 2

Subject: What are the 5 most important questions to ask a renovation company?

Hi again [[firstname]]

Hope you’ve had time to download and go through our home renovation guide. If you’ve had any problems downloading your copy please try again here.

As you start to put together your rough renovation plan and gather quotes for the work, like I recommend in the guide, you’ll start thinking about who you should hire to actually do the job.

Not surprisingly, who you choose is critical to getting the job done to the standard you expect. Many a renovation has been ruined by entrusting it to the wrong hands. I love how this quote sums it up:

“The bitterness of poor quality remains long after the sweetness of low price is forgotten."

So, how do you identify the right renovators?

In this email and the next, I’ll include 15 questions you can ask any potential renovation company to ensure you are left with cream of the crop.

Let’s get straight into the first five:

  1. Can you show me your license and provide proof of general liability insurance?
  2. How experienced are you in the specific type of work needed on my home?
  3. Do you carry workers’ compensation insurance?
  4. How many building permits have you obtained in this area in the last few years?
  5. Can you show me a contactable list of past clients?

These questions will help you establish the fundamental credibility and trustworthiness of the renovation company and give you a good idea of its ability to carry out the work.

Without this, it’s pointless proceeding, so consider these five questions the most important. The other ten (also important) will be with you in a few days...

In the meantime, should you have any questions about anything concerning home renovations, feel free to email me at: [redacted].

Talk soon...
Jeff

Email 3

Subject: The 10 next most important questions to ask your home renovators...

Hi again [[firstname]]

In the last email I passed on the first five questions to ask any potential home renovation company before hiring them. These establish the basic credibility and trustworthiness of any renovation company, and help you consider its fitness to carry out your work.

The next ten help you get more detail on how they would go about your specific project. They will help you determine their level of professionalism and make sure that any quotes you receive factor in all the costs.

So, without further ado:

  1. Would you hire sub-contractors on this project?
  2. What is a realistic timeline for this project and can you document a schedule?
  3. How many projects are you currently working on?
  4. Will you take care of the process of getting all the required building permits?
  5. Who will purchase the materials?
  6. How do we communicate throughout the job?
  7. What happens if you find something unexpected?
  8. What level of clean up will you provide on the job site?
  9. What is the payment schedule?
  10. Do you offer a warranty for your work?

These are all critical questions to ask before signing any contracts. If you neglect any of them, you may be laying yourself open to problems.

If you’re considering a home renovation project right now, [redacted] can provide full answers to all the questions you have. We want all of our customers to feel entirely comfortable about hiring us before AND after they sign the contract!

Contact me directly with your questions at [redacted]. We’ll meet you on-site, listen to your requirements, and offer creative, cost-efficient solutions for the renovations you desire. And we’ll provide a free no-obligation quote.

If you’d prefer to speak to us, call [redacted].

Talk soon...
Jeff

Email 4

Subject: Problems planning your renovation? These planning tips can help...

Hi again [[firstname]]

Apart from the hassle involved in finding the right contractor, it can be a struggle for many people to actually decide on a renovation plan, even when they know they need renovations done or have been dreaming about them for a long time.

It keeps getting put in the ‘too hard’ basket!

If that sounds like you, then you can have probably found a few ideas from the free home renovation guide that you downloaded recently. But if you just can’t decide on the way to go, here are a few extra pointers that may help make planning simpler...

  • Try getting input from the whole family – after all, the changes will probably affect them all!
  • Also get the input of friends and extended family who have renovated before – maybe they can give a few pointers?
  • Make a list of what’s working and what’s not in the current space you want to renovate.
  • Create a physical file to keep your (and your family’s) design ideas, notes, and images from design magazines all in one place.
  • Separate your short-term NEEDS from your longer-term DESIRES – be clear on the difference and list in order of priority. This will help you separate the MUST HAVES from the NICE TO HAVES and to budget accordingly.
  • Decide what you are able to comfortably spend on the renovation and which of the NICE TO HAVES can wait, if necessary.
  • Decide on what’s your ideal timeline for renovations?

If you can get this far, then a professional, reliable renovation company should be able to help you decide much of the rest.

Remember I’m just a call or email away: Tel: [redacted]

Contact us anytime for a free, no-obligation quote. We'll meet you on-site, listen carefully to what you need, and offer creative, cost-efficient solutions to make the renovation you desire a reality.

Hope this has helped...talk soon
Jeff

Email 5

Subject: Want the same great renovation results as these homeowners...?

Hi again [[firstname]]

Hope you’re well and your renovation planning isn’t giving you too many headaches!

This is just a last email from me to see if there are any final parts of your renovation plan I can help you with, or answer any other questions you may have.

We at [redacted] have helped many homeowners and investors in the Greater Hamilton area take their initial ideas, develop them, and make them a reality before their eyes over the past 30 years. We’d love to be able to help you along your journey too.

Here’s what a few have been saying:

“We had a great experience from beginning to end ...the unit was renovated by [redacted] and is like something out of a magazine. So happy to call this home!” Jason D. (2016)

“I was referred to [redacted] through a mutual friend. My experience thus far has been outstanding... I am excited about building my real estate portfolio with [redacted] by my side.” Kevin R. (2016)

“My experience with [redacted] has been nothing but smooth from day one.” Tyrrel C. (2016)

As established, well-connected, experienced home renovation project managers, we can help you with everything from kitchen, bathroom, bedroom, or basement remodelling to adding curb appeal by giving a facelift to the exterior of your property. No job is too big or too small.

And remember: our in-house warranty covers all renovations for a period of one year.

After meeting you on-site and listening to your needs, we’ll offer creative solutions aimed at delivering exactly what you need in a budget you’re comfortable with, and at a time that suits you.

The renovation you desire is closer than you think...let’s get started!

Contact me anytime at [redacted].
Jeff