HubSpot is an all-in-one marketing platform that helps you generate more traffic, leads and sales.
One useful feature of Hubspot is the ability to create landing pages.
Trouble is most companies never use this feature, or if they do they only receive lackluster results because:
- They don't have a direct response copywriter who knows how to sell.
- They don't have a professional designer who specialises in landing page design.
- They don't know how to use the advanced features of the built-in editor.
I provide professional HubSpot landing page designs that are fully integrated with your HubSpot account.
This has the following advantages:
- Your landing pages align with your brand.
- Built-in ability to A/B test every element of the page to drive higher conversion rates.
- Integrated with Hubspot Forms so all form submissions are added directly into your HubSpot Contacts for lead management.
Most of my landing pages increase conversions between 50% and 400%. My best increase so far was a whopping 2933% increase in click-throughs for a stock trading course.
A quick overview of my Conversion Rate Optimization (CRO) process for designing landing pages is as follows:
Research and Analysis
The information gained here provides the foundation for all work to follow. I study the information you send me, search the web for additional information, analyse your website and review your competitors websites.
Direct Response Copywriting
Great copy is the workhorse behind your conversions and this paired with the right design can amplify your conversions with a cumulative effect.
Based on my research and analysis, I create wireframes that outline the structure and layout of your new page/s. I then work with my expert team of designers to design the new page based on my wireframes and copy.
Each design is carefully crafted pixel by pixel into the Hubspot landing page editor and then tested across the four main browsers (Safari, Firefox, Chrome & IE). We also provide ‘Responsive design’ as standard so that your pages look great on tablets and mobiles.
Q: How many concepts or mockups do you design?
A: Just the one, but it’s the one I believe is the best to increase your conversions.
Q: How many revisions do I get on my design?
A: You may have up to 3 revisions on the copy and 3 revisions on the design.
Q: What if I don’t like the finished design?
A: This rarely happens as we work closely with you throughout the process, adjusting the design based on your feedback. If you still don’t like the design AND it’s doesn’t increase your conversion rate, then I have no problem trying again with a new design.
Q: How do we tell if the new design worked?
A: If you have an existing landing page, we run what’s called an A/B test between the old design and the new design. When we run the test, the traffic is split evenly between the old and new landing pages and any conversions are recorded.
Q: So what happens if your design doesn’t increase my conversion rate?
A: We try again. I analyse the results of the first A/B test and create a new design. This is all included and free of charge.
Q: Can you design my website as well?
A: Yes I can. Contact me with your requirements and I'll send you a custom quote.