25 January 2017
One Canada Square,
Canary Wharf, London,
United Kingdom E14 5AB
Thanks for your interest in working with me. Below I’ve outlined my proposal for the project.
Please review and let me know if you have any questions. I’ll contact you in a few days if I haven’t heard back by then.
Why You’re Here
With PSD2 deadline looming, Token would like to show banks how they can be quickly up and running with a secure solution using Token, and how they can turn PSD2 into a revenue stream.
You're looking to run paid advertising and remarketing campaigns, but you want to make sure these campaigns are converting into actual leads.
Where You Want To Be
You want to created a targeted landing page for your campaign, as well as produce a sequence of follow up nurture emails to those that enter their email address on the landing page.
Once this new sales funnel is in operation and data is coming in, you'll be able to further optimise the sales funnel for increased revenue.
What We Want To Do
To help you achieve these objectives we'll turn your website into a sales machine.
- Design your sales funnel blueprint which illustrates the journey visitors will take through your sales funnel.
- Create a scalable sales funnel to increase conversions and leads.
- Grow sales and revenue.
To generate targeted traffic I suggest you use a hybrid of content marketing and paid advertising.
You see the problem with content marketing is you can write the most amazing blog post of your life and yet no one will know it exists until either Google blesses you or you promote it.
But when you pair the lasting staying power of content marketing with the rapid reach of paid traffic—this is where the magic happens.
You create content that has value to your target audience in the form of a blog post or guide.
You then send paid traffic to that resource.
As your ads are promoting something useful instead of making the hard sell, your CTR is higher (which often leads to lower CPC).
Once they're reading your article you entice them with a lead magnet (a downloadable resource that you offer in exchange for their email address) and before you know it they're on the first step of their journey through your sales funnel.
I can help you with content generation if required.
Here's two different sales funnels that we should ultimately test for token.io.
(Note: the examples below are simple illustrations of the actual sales funnels.)
Paid ad/remarketing => landing page => email campaign => enquiry form/call
Paid ad/remarketing => article => lead magnet => email campaign => landing page => enquiry form/call
We can discuss which one you'd prefer to start with, and then over time we'd test the alternative sales funnel.
What We’ll Be Preparing For
For the project's best chance of success, we must strive to:
- Be clear on how you position yourselves to your target audience.
- Provide your visitors with a clear journey through your website, answering their questions and building trust along the way.
- Provide content that's genuinely useful to your audience.
- Provide a platform and environment that allows you to easily and regularly optimise your sales funnels.
- Track and measure each visitor through your sales funnels.
Why We're Best For The Project
There are all sorts of flashy agencies who could potentially help you with this project. So why work with me? Here are several reasons I hope you’ll find compelling:
- I've worked with other clients in finance.
- You’ll work directly with me—the conversion rate optimization expert. I’ll be planning and managing the project.
- I've been published in crazyegg.com, convert.com and sparkpay.com
- I don’t bill by the hour so you always know in advance what the financial investment will be for my intervention.
- I’ve worked on over 50 successful websites and landing pages that have increased my clients conversion rates and profits. I know what I'm doing.
- I’ve improved conversion rates by 12.33% all the way up to 2933% for my clients, and for one client increased annual revenue by approximately 3 million dollars.
How We Can Do This For You
I've outlined below various deliverables and associated fees. You may select any or all of the options below.
- Gather, review and analyze data
- Competitor review
- Sales funnel blueprint
- Copywriting for paid ads
- Landing page copywriting, design and development in Unbounce
- Thank you page in Unbounce
- Email campaign copywriting (5 emails)
- An additional 10 emails added to your email campaign
- Optionally add the emails to your email service
- Monthly A/B testing of your sales funnel to increase conversions and leads
- Monthly reports
- 3 month minimum