Case Studies How HyperOwl increased their monthly revenue by 4% with a cart abandonment campaign HyperOwl is a ecommerce store built on Shopify that sells a variety of everyday products. When they come to me they had no email marketing in place and were looking for help in creating their first campaigns.
Press Release Press Release: Cosmedique Press release created for Cosmedique skin care product. Get your own press release After Years of Pioneering Scientific Study, Cosmedique, A Research-Based Skin Treatment Specifically Designed to Reverse Signs of Aging & Reveal
Email Marketing Cart Abandonment Campaign for Nutritional Supplement This email campaign was sent to visitors who'd abandoned their cart while purchasing a nutritional supplement. Get your own cart abandonment campaign Email 1 SUBJECT: A free 30-day supply of [Redacted]? Hi [firstname]
Email Marketing Massage Company Email Campaign This email campaign was sent to subscribers who signed up for a voucher. Get your own email campaign Email 1 SUBJECT: How To Get 50% Off Your First Massage—a £40 value! Hi,
Sales Page Weight Loss Supplement Upsell This upsell is selling a weight loss supplement to those who purchased a probiotic. Get your own upsell page Congratulations on making the decision to invest in [redacted]. On the next page you
Landing Pages 5 Landing Page Tweaks That Will Really Boost Your Conversion Rates So, you’ve created an awesome advertising campaign for your business or product. Your ads are turning heads, your website is popping up on search results, and your social media presence is influencing
Video Sales Letter Video Sales Letter: All-natural Sleep Solution Example video sales letter (VSL) for an all-natural sleep solution.
Email Marketing House Restoration Email Marketing Campaign This email campaign was sent to visitors who opt-in in to download a Home Renovations Guide. Get your own email campaign Email 1 Subject: Here’s your FREE Home Renovations Guide from [redacted]
Advertorial Advertorial: Weight Loss This advertorial (native advertisement) was created for a client promoting a nutritional supplement. Traffic is sent to the advertorial via Media Buys. Get your own advertorial Weight Loss – Our New Investigation A Beverly
Advertorial Advertorial: Linda's Blog This advertorial (native advertisement) was created for a client campaign that was promoting a nutritional supplement. This advertorial was formatted to look like a blog post. Get your own advertorial Linda's Blog I
Case Studies How Bikinilist increased their click through rate by 140% Bikinilist provides an email marketing service to freelance creatives. This particular campaign was aimed at photographers and while they were having some success, I was able to increase their click through rate by
Email Marketing Cold Email Campaign This cold email campaign was created for three different personas the client was targeting in the big data analysis industry. Each email has two variations for A/B testing. Get your own cold
Advertorial Advertorial: CBD This advertorial (native advertisement) was created for a client campaign that was promoting a health supplement. This advertorial was different in that it is split over two pages. Get your own advertorial How
Case Studies How Quimbee got a 106.59% lift in revenue You already know how important it is to talk to your customers by using surveys, polls and interviews for example (sometimes called qualitative research). But most businesses fail here by asking the wrong
Case Studies How Marinedepot got a 12.33% lift in revenue (3 Million Dollar Case Study) E-commerce client marinedepot.com was seeing a significant number of users abandoning their shopping cart. During our research we discovered these was because they didn’t offer free
Articles Ask Your Customers This One Question When I start a new project the first action I take is research. “Research … boring!” Alright alright, yes some parts of research can be boring but so’s dinner with your in-laws—but
Landing Page Designs Landing Pages & Sales Pages Here's a selection of landing pages and sales pages where I was responsible for both the copywriting and design.
Website Designs Websites Here's a selection of websites where I was responsible for both the copywriting and design.
Email Marketing Email Marketing: Social Security I wrote a series of emails for a client in the Social Security market. In total there were 26 emails in this autoresponder series. Below are the first three emails. Get your own
Email Marketing Email Marketing: Indian Business Consultant I wrote a series of emails for a client who worked with companies needing help expanding into India. In total there were 16 emails in this autoresponder series. Below is the cold email
Case Studies How Life Leads Direct increased their leads by 84% Life Leads Direct needed to improve their lead generation. After redesigning their landing page I increased leads by 84%. New Design: The results: I increased their conversion rate from 6% to 11%—an
Case Studies How IFRE increased their leads by 310% IFRE needed to increase their leads through their paid search campaign. After redesigning their landing page I increased their enquiries by 310%. Old design: New Design: The results: I increased their conversion rate
Case Studies How Sharenet increased their click-throughs by 2933% Sharenet were looking to increase the sales of their stock exchange course. I converted their multi-page mini-site to a single sales page and increased click-throughs by a massive 2933%. Old design: New Design:
Landing Pages The Ultimate Guide to Short Copy vs Long Copy for Your Landing Page Long copy vs. short copy: when and where to use them and why A battle has been raging in the field of marketing since its inception. On one side, stand the short hands.
Marketing The Blog Post Promotion Checklist: 19 Steps to Boost Your Traffic It’s not enough to publish great content and expect the traffic to pore in. To get noticed you need to promote your content. To help you I’ve created the “The Blog