You're getting visitors to sign up on your website.
That's good right. Only problem is you're never hearing from them again ...
What's going on here. You're getting traffic, people are subscribing—but then ... crickets.
Have you thought about optimising the next step once a visitor has signed up?
Email is your untapped resource in boosting your conversions to another level.
What I'm talking about is automated and targeted email campaigns that educate your audience and grow your sales.
So ... email marketing ... what do I need to know?
You can send one off emails to your list, but it's a one shot wonder. Every new person added to your list will never see it.
What a waste.
Time to start emailing the smart way with automated drip campaigns and event driven emails.
Boost your conversions with emails
It's time to start optimizing that sales funnel of yours.
I tell you, it's amazing what a few changes to your email copy can result in, in terms of increasing sales and boosting your bottom line.
Previously I increased a client's click through rate by 140% on one of their emails:
Original email – 5% CTR
My email – 12% CTR
Check out more examples of my work to get an idea of what I can create for you:
How this happens in practice
My three step process for creating a well polished email campaign is as follows:
1. Research and analysis:
I study the information you send me, search the web for additional information, analyse your website and review your competitors websites.
2. Direct response copywriting:
Great copy is the workhorse behind your conversions. And I highly recommend plain text emails (or HTML that looks like a plain text email) over image based emails. For the majority of the tests I've performed, the plain text version was the winner.
3. Email service provider integration (optional):
I can optionally help you set up your perfect sequence/automation/workflow. I have experience with MailChimp, Awebber, GetResponse, Campaign Monitor, Drip, ConvertKit, ActiveCampaign, Vero, Intercom.io and Customer.io
Now, when it comes to email marketing software I wholeheartedly recommend Drip.
Drip are a leader in their field with an easy to use interface and features that rival enterprise solutions like InfusionSoft and Hubspot.
One of their more visual features is called Workflows that help you visually create a set of automated actions based on actions subscribers take within your emails and on your website.
Who am I?
I'm David Crowther, a conversion consultant and copywriter from England. I’ve previously worked for clients like British Telecom, Nokia, and GSK. If you're interested, you can read more about me here.